If used properly, a performing songwriter’s most valuable marketing asset can be his email list. A lot of songwriters put all of their promotional efforts into the latest social media sites, like Facebook, Twitter and ReverbNation without considering the benefits of having an email newsletter.
The main advantage of an email list, is it’s a direct way of communicating with your fans, by sending them a message to their inbox. That’s more than you can say for the social networking sites, which come off more as blasts to whoever happens to be viewing your feed at that moment.
The other main advantage of an email list over social networking sites is social media sites come and go (along with the fans attached to those pages), while email isn’t going anywhere in the foreseeable future Email1and1. Think about everyone who had 10,000 fans on their MySpace pages. What good are those fans now? Had those fans been email addresses, not only would they still be valid, but they’d be able to get direct emails, as opposed to just status updates.
That’s not to say you shouldn’t have both an email list and a social media presence, because have both is ideal. But you also need to realize that having a Twitter or Facebook page isn’t necessarily a replacement for an email newsletter.
According to the Pew Research Center, roughly 65% of all adults check their email every day. With statistics like that, it should come as no surprise that email marketing is a highly effective way to increase sales for businesses of all sizes and types. However, there are many business owners who are not taking advantage of this powerful marketing tool, and even less who know how to utilize it properly. To create a successful email marketing campaign that will increase sales, there are number of important strategies to keep in mind.
Why Use Email Marketing?
There are many reasons why email marketing is more effective than traditional forms of marketing. First, it is very cost effective. The production, labor and materials expenses for an email marketing campaign are extremely low. In addition, email marketing is easy and fast to set up. All you need is a good template, interesting and useful content, and access to the Internet to get your email marketing campaign off the ground. This is a great way to keep in touch with your current clients, attract new clients to your business or website, and encourage people to buy your products and services. Moreover, you can measure the results of your email marketing campaign easily. With simple tracking software or the help of an Internet marketing company, you can see how many emails were opened or trashed, which links people clicked on, and which of those links converted to sales.
Tips for a Killer Email Marketing Campaign
• Make it easy for people to subscribe to your list. If you have a website or blog, place an opt-in box in a place where your visitors cannot miss it. If you have a traditional brick and mortar store, place a sign-up list next to the cash register or somewhere obvious. All you need is a simple form with a place for a name and email address.
• Be sure that your subscribers want to receive your emails. When people opt-in to your email list, send them a confirmation email and ask them to confirm their subscription. The last thing you want is for people to mark your emails as spam, as this could negatively affect your standing in the search engines or even get you kicked out of your email provider service.
• Whatever you do, do not spam. It may seem like a good idea to email as many people as possible to reach a wider audience, but this can seriously hurt your business. Nobody likes to receive unsolicited emails, and as mentioned above, this can cause serious problems for your online campaign. Most importantly, spam is illegal and can incur serious fines.
• Identify your target market and match your content and design accordingly. Look at the customers you already have and those you want to attract, and think about what information would be useful and valuable for them. Keep your layout simple and clean, and use colors, fonts, and language that are easy on the eye and appealing for your clients.
• Use your business email only to send newsletters and updates. If your recipients know exactly who the emails are coming from, they will be less likely to trash the email or mark it as spam. In addition, your clients will have more trust and respect for a newsletter or update if it comes from a company email rather than a Hotmail or Gmail account.
• Create a compelling subject line that is relevant to the information in your email. The trick to keeping clients happy is providing them with interesting content that is valuable to them in some way. If your subject line draws them in they will be more likely to open the email. Once they are in, your content needs to spark their interest to motivate them to buy something from you.