With the advent of messaging apps, the way people use social media has undergone a drastic shift gay social network. These days, users all across the world log onto messaging apps not only for chatting with friends but, also for searching products, connecting with brands and watching content. Gone are the days, when they were just simple add-ons to your smart device used for exchanging pictures, messages, GIFs and videos.
Though, their invention occurred because of some different intended purpose, however, instant messaging applications serve a range of purposes these days. Being a basic element of almost every smartphone, they are transforming the way of digital communication between brands and consumers. Following here are some of the potential aspects that shows how they are overtaking social media apps in terms of utility.
The shift from social media networking to messaging is one of the biggest changes in the world of Internet culture. Consumers consider these as more enclosed compared to social media. Thus, with the help of instant messaging apps, marketers can directly reach into the chat boxes of customers. A number of global brands are focussing on experimenting with these opportunities to boost the level of Individual Conversions.
Enterprises are using messaging apps as an integrated collaboration tool. They offer a range of functionalities including ease in setting up, audit trail, security level which, surely overtake the potential of social media apps. Online video communication backed up by HD audio, screen sharing or video clarity are very helpful for enterprises. They help enterprises to gather a number of people in a single video call. While having access via mobile, they can connect from anywhere and work as a team, thereby preventing physical presence to act as an obstacle.