A couple years after the launch of Google+, the search engine giant’s social medium is in no danger of surpassing Facebook or Twitter’s popularity anytime soon. But does that mean the small business owner should ignore it? Absolutely not! In fact, there are Buy Google Reviews many reasons you need a Google+ page for your business, not the least of which is the way it maximizes SEO. Here are four ways to optimize your site with Google+.
The more followers you get on your Google+ page, the better the chances of it appearing on the result list of related keyword searches – at least for people searching who are logged into Google+. This happens when you link your website to your Google+ page. Most people use Google to search online, so the more followers your page has, the better your chances of appearing on page one of SERPs (Search Engine Results Pages).
2. Link Your Google+ Page to Your Website
The link from your Google Plus page helps your website rank higher in search results because Google may favor its own content (search your name and you are likely to find your Google+ posts coming up in search results long before your Facebook posts). There is a snippet of code you can easily add to your website that links it directly to Google+. When your website does show up in searches, your Google Plus content will show up beneath it.
3. Call to Action: +1 Your Content
Be sure to overtly and covertly (or even overtly) ask your followers to +1 your content (the Google+ equivalent of a Facebook ‘like’) if they enjoy it. The more +1s you get on any of your content, the more likely it is to show up higher in the SERPs. Of course, that means you must create good content, then encourage readers to indicate they like it with the +1 button. Add the +1 button to content on your website, as well. This allows people who +1 your content to have that action show up on their Google+ page, too, which maximizes its reach.