Is Your Subscriber List on Your Business Blog Growing? It Should Be

One way to tell if your business blogs is doing its job is to see how many new subscribers you are getting. And it is also quite important who your new subscribers are. You may find that several of your subscribers happen to be your competitors. That’s okay, don’t turn them away, you might be able to forge alliances with them, or even use them as a consumer challenge. This way you can develop both of your businesses and have a little competitive spirit in the local community.

What is a good rate of increase to your subscriber list?

Well, obviously it matters if your blog is for business or personal use, or if you run a corporate blog. For personal use, many bloggers write controversial topics and blog posts so they can quickly increase their subscriber list. But you can’t make all of your blog posts controversial, otherwise you will find that when people disagree they will unsubscribe.

Too much controversy on a business blog is bad news, and the same goes for a corporate blog If you have a small business and you get a few new subscribers every couple of days you are doing well. If you have a large Corporation sells a consumer product you may find that you are getting hundreds of new subscribers every day. It is not only important how many new subscribers you get, but also the attrition rates.

If you are losing subscribers you should find out why, perhaps due an exit polling and ask. Sometimes people unsubscribe because they have too many other subscriptions to too many other blogs and they can’t get through all their e-mails every day. It has nothing to do with you they are probably unsubscribing to 10 or 20 different blogs, trying to simplify their life, and you shouldn’t take it personally. Indeed, I hope you will please consider all this.

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